About

Toronto · Growth Automated · In Public

We make merch for people whose dogs the city doesn't like.

Bad Dog Supply Co. is a Toronto brand. We started it because we got tired of two things.

One. The fur-baby industrial complex.

The paw-print mugs. The “Dog Mom” sweatshirts. The Instagram vet-affiliate wellness hustle. The whole aesthetic that turned dogs from working animals and family members into content props. It cost dogs a lot. We did not want to add to that pile.

Two. The lazy civic reflex.

Any dog with a square jaw gets labelled dangerous and filed. Toronto Animal Services issues a Dangerous Dog Order under Toronto Municipal Code § 349-16.1. There is an actual tag. There is an actual muzzle requirement. There is an actual record.

The dog gets reduced to a number. The owner gets watched. And nothing about the actual dog gets better.

We can't change the law. We can change what the symbol means.

How we operate

Bad Dog is the venture Growth Automated runs on itself, in public. Growth Automated is the Toronto company that builds AI-powered marketing systems for small businesses. We use Bad Dog to run the full ecommerce playbook on ourselves so you can see what works before you spend a dollar.

We hold no inventory of finished goods. We make it when you order it. Every piece ships from Toronto within 48 hours of production completing.

Email us: hello@baddogsupply.ca.

Not affiliated with, endorsed by, or sponsored by the City of Toronto, Toronto Animal Services, or any municipality that has ever issued a Dangerous Dog Order under Toronto Municipal Code § 349-16.1 or any equivalent bylaw. The mark is a transformative work of civic commentary.